Newsletters for your clients....

I have been thinking about providing seasonal newsletters for my clients. But i've hit a rut, i'm not sure where to begin when it comes to formatting them. I have lots of ideas for the newsletters, as i have been cutting out articles and saving ideas for years now. Now i want to make this happen , I want it to be visually appealing, so you want to read it. How many of you give out newsletters, and how do you make them?
I'd love to see them if you want to share, you can email me at sarafincham@hotmail.com

http://pawtapet.vpweb.com/default.html

i found this website from a groomer on another forum... she makes these and sells them. You could probably order them for a year first to see how you like them and then go from there.